Search Engine Marketing Analyst

Marketing

Full-time
Job Location: Venice, CA

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Description

System1 is looking for a creative and results oriented Search Engine Marketing (SEM) Analyst to join our Ad Operations team. A successful candidate will have excellent creative skills and command in the English language, excellent problem-solving skills, the ability to think outside the box, the capacity for making data-supported business decisions, and the aptitude to work with internal and third-party campaign management tools. You will identify opportunities for campaign performance optimization through analysis of KPIs and will work closely with our Business Intelligence team to formalize empirical analysis. This is the opportunity for you if you’re great at working autonomously as well as with cross-functional teams, and if you’re interested in having a direct impact on the bottom line.

The Role You Will Have

  • Create, implement, track, analyze, and optimize Paid Search campaigns in Google AdWords, BingAds, and other search engines
  • Plan and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with System1’s business goals
  • Utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target profit goals and efficiency metrics
  • Actively test and analyze keywords, ad copy, creatives, and landing pages to increase ROI and drive incremental volume
  • Communicate key metrics, goal attainment, and optimization opportunities to management
  • Aggressively drive strategic direction on all aspects of managed accounts, including quarterly testing roadmaps, planning initiatives, and business opportunity identification and implementation
  • Provide detailed analysis of key metrics and program tracking techniques to increase overall search marketing performance efficiency
  • Ability for in-depth understanding of key industry metrics and the ability to recognize how they might impact the business (CPC, CTR, CPA, ROAS, Quality Score)

What You Will Bring

  • Bachelor’s degree or equivalent, with Creative, Arts, Design or Marketing course work
  • A detail-oriented mindset bolstered by exceptional analytical skills in order to measure the success of System1’s SEM programs and to expand upon that success
  • Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing
  • Exceptional quantitative skills and aptitude, including advanced Excel skills (pivot tables, charts, vlookup)
  • Excellent organizational skills and the ability to juggle multiple responsibilities

What We Have To Offer

  • Free Uber/Lyft to and from work every day!
  • Collegial and collaborative team with highly intelligent and motivated coworkers
  • Cross-team lunches and demos to foster learning
  • Unlimited Paid Sick Time, Competitive PTO and Benefits package
  • Daily catered meals and fully stocked kitchen
  • Bi-weekly happy hour at various bars, restaurants, and venues across Los Angeles
  • Bi-weekly onsite happy hour
  • Catered dinner on Tuesdays and Thursdays
  • Weekly fitness class with private trainer: high intensity training, yoga, beach volleyball, beach soccer, ultimate frisbee
  • Company parties and outings: Skyzone indoor skydiving, Medieval Times, Karaoke, etc.
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